Papa Internal Newsletter

A 20-page internal newsletter for Papas Ruta 12, made for the Digital Publishing course. It is written for the company’s own staff and gathers the CEO’s message, who we are, the goals, employee of the month, new faces, tips, the new product, events, and a culture section with a crossword and a sudoku.

The challenge was the layout. An internal bulletin gets read out of obligation, and the point was that this one would not: it had to feel less like a memo and more like a magazine somebody would actually leaf through. Each block opens on a full-page typographic divider that sets the rhythm between the text-heavy spreads and the purely graphic ones, over the red and yellow of the Ruta 12 identity.

It was also the project where I learned InDesign.